why we do what we do

  • solve our own problems

    Using 10-step skincare for 10 years due to bad genetics

  • empower the ambitious

    We're here to help driven men look sharp, feel unstoppable and build a community that's got their back.

Our product philosophy

Skincare was never meant to be complicated. Somewhere along the way, the industry convinced people that healthy skin required five bottles, ten steps, and endless routines. Toners, essences, serums, moisturizers — stacked on your shelf, draining your wallet and time. At Bareborn, we cut through that noise and build our products using first-principles thinking.

What makes us different is how we formulate. Every ingredient is there because science proves it works. We don’t hide behind “proprietary blends” or sprinkle trendy actives at meaningless doses. Every active is included at clinically effective concentrations — enough to deliver results, not just look good on a label.

And we believe in full transparency. No vague claims. No fake before-and-afters. No hard-sell marketing fluff. You deserve to know exactly what goes on your skin, which is why we share the information you need to do your own due diligence.

Bareborn isn’t here to sell you routines. We’re here to give you your time back, cut the bullshit, and to prove that real skincare can be simple, honest, and powerful.

our founder's story

"I came from a background where McDonald's was seen as a luxury"

Started hustling at 14 — scrubbing toilets, washing dishes. Whatever it took to keep up with the cool kids.

Somewhere between late nights gaming and nailing skateboard tricks, I lost track of school. "You're wasting your potential" talk got old, real fast. So, I made a choice and busted my a** for degrees while serving the army.

At 27, I was entrusted the keys to help a sinking company. Everyone thought I was mad and unqualified.

Two years later, boom. Profitable. Turns out, proving doubters wrong felt damn good.

At 29, venture capital was at a whole new level: Ivy League degrees, highly accomplished individuals, and that voice in my head whispering,

"You don't belong here."

But that fueled me. Hundreds of books, nights grinding for an MBA

Now? I'm still holding my day job, raising kids, and building Bareborn because I know what it's like to be underestimated and feel alone in the struggles.

Look, the journey has been and still is tough

But here's the deal: to all the driven men and women, the ones who get mocked, the ones who fight that voice in their head...screw that noise

We are the ones making a difference.

what we believe in

  • selfless ambition

    We believe in hustling hard, but never forgetting to be kind. Making a difference matters just as much as the bottom line

  • take ownership

    We're about facing reality head-on — celebrating the wins, owning the setbacks, continously improving, and knowing you're the one calling the shots.

  • BRUTAL HONESTY

    We cut the fluff and tell it like it is — about our products, ourselves, and what it takes to level up.