why we do what we do

  • solve our own problems

    Using 10-step skincare for 10 years due to bad genetics
  • empower the ambitious

    We're here to help driven men look sharp, feel unstoppable and build a community that's got their back.

our founder's story

"I came from a background where McDonald's was seen as a luxury"

Started hustling at 14 scrubbing toilets, washing dishes. Whatever it took to keep up with the cool kids.

Somewhere between late nights gaming and nailing skateboard tricks, I lost track of school. "You're wasting your potential" talk got old, real fast. So, I made a choice and busted my a** for degrees while serving the army.

At 27, I was entrusted the keys to help a sinking company. Everyone thought I was mad and unqualified.

Two years later, boom. Profitable. Turns out, proving doubters wrong felt damn good.

At 29, venture capital was at a whole new level: Ivy League degrees, highly accomplished individuals, and that voice in my head whispering,

"You don't belong here."

But that fueled me. Hundreds of books, nights grinding for an MBA

Now? I'm still holding my day job, raising kids, and building Bareborn because I know what it's like to be underestimated and feel alone in the struggles.

Look, the journey has been and still is tough

But here's the deal: to all the driven men and women, the ones who get mocked, the ones who fight that voice in their head...screw that noise

We are the ones making a difference.

what we believe in

  • selfless ambition

    We believe in hustling hard, but never forgetting that making a difference matters just as much as the bottom line

  • take ownership of your life

    We're about facing reality head-on — celebrating the wins, owning the setbacks, and knowing you're the one calling the shots.

  • BRUTAL HONESTY

    We cut the fluff and tell it like it is — about our products, ourselves, and what it takes to level up.